Volume 44, Issue 12, December 2014

Articles

• Indian Culture and its Reflection on Advertising: A Perceptual Study of Advertising Practitioners

  Freda Swaminathan, Ipshita Bansal

  7-18

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  DOI: https://doi.org/10.17010/ijom/2014/v44/i12/80006

• How Does Experience Impact Domestic Tourists’ Satisfaction? Testing the Mediating Role of Service Quality

  Muhammad Sabbir Rahman, Madi Bin Abdullah

  19-31

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  DOI: https://doi.org/10.17010/ijom/2014/v44/i12/80008

• Role of Gender in Influencing Consumers' Attitude Towards Online Advertising

  Meghna Verma, Saranya R.

  32-46

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  DOI: https://doi.org/10.17010/ijom/2014/v44/i12/80009

• Measuring Satisfaction of Mutual Fund Investors from the Customer Communication Dimension of the Marketing Mix

  Amalesh Bhowal, Tarak Paul

  47-56

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  DOI: https://doi.org/10.17010/ijom/2014/v44/i12/80013