Volume 44, Issue 11, November 2014

Published: 2014-11-12

Articles

  • A Sustainable Marketing Strategy Based on Customer Satisfaction: The Case of Dongbu Insurance in South Korea

    Sunhee Kang, Bohyeon Kang
    7-21
    DOI: https://doi.org/10.17010/ijom/2014/v44/i11/80107

  • Product Placement Effectiveness in a Bollywood Movie with Debutant Actors: A Case Study

    Sneha Sharma, Suresh K. Chadha, B. B. Goyal
    22-35
    DOI: https://doi.org/10.17010/ijom/2014/v44/i11/80111

  • Mall Patronage Behaviour: Understanding the Inter-Linkages Between Shopping Motives, Shopper Demographics, and Shopping Behaviour

    Suman Yadav, Sadaf Siraj
    36-48
    DOI: https://doi.org/10.17010/ijom/2014/v44/i11/80112

  • Nature and Role of Qualitative Market Research: An Alternative or a Complimentary Approach?

    Ankita Batra
    49-60
    DOI: https://doi.org/10.17010/ijom/2014/v44/i11/80113