Volume 44, Issue 9, September 2014

Published: 2014-09-01

Articles

  • Impact of Corporate Social Responsibility on Customer Loyalty and the Mediating Role of Affective Identification

    Saju B., Kalyani Ranga Rajan
    7-19
    DOI: https://doi.org/10.17010/ijom/2014/v44/i9/80119

  • An Empirical Study of Attitude Toward Cause Related Marketing Programs Among Young Indian Consumers

    Chandan Thakur
    20-29
    DOI: https://doi.org/10.17010/ijom/2014/v44/i9/80120

  • Factors Affecting Service Acceptance in Organizational Buying of Services: An Empirical Examination

    Dipanjan Kumar Dey
    30-42
    DOI: https://doi.org/10.17010/ijom/2014/v44/i9/80121

  • Persuading Effect of Store Aesthetics on Shoppers' Purchase Intentions: The Gender Difference

    Pallabi Mishra
    43-53
    DOI: https://doi.org/10.17010/ijom/2014/v44/i9/80122

  • Rebranding of German Bakery, Pune: A Case Study

    Mallika Srivastava, Dhruv Bhanot, Tarini Tamhane
    54-60
    DOI: https://doi.org/10.17010/ijom/2014/v44/i9/80123