Volume 44, Issue 7, July 2014

Articles

• Factors Affecting Brand Trust: An Exploratory Investigation Among Indian Retail Consumers

  Rajesh Panda, Biranchi Narayan Swar, Kaushik Mukerjee

  7-17

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  DOI: https://doi.org/10.17010/ijom/2014/v44/i7/80362

• Factors of Product Customization for the 1200cc Passenger Car Segment: An Empirical Study in Central India

  Neeraj Kumar Jain, G. D. Thakar

  18-29

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  DOI: https://doi.org/10.17010/ijom/2014/v44/i7/80363

• Used Durables and Online Buying: An Attitudinal Study of Indian Youth

  Surjit Kumar Kar, Monalisa Bhoi

  30-47

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  DOI: https://doi.org/10.17010/ijom/2014/v44/i7/80364

• A Study on the Impact of Infrastructure Elements on Aspiring Home Buyers in the National Capital Region

  Rashi Mittal, Ananta Singh R.

  48-59

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  DOI: https://doi.org/10.17010/ijom/2014/v44/i7/80365