Volume 41, Issue 12, December 2011

Articles

• Effectiveness of Media in Mobilizing People towards Social Causes and Campaigns

  Ankita Mendiratta, Vinayak Mehta

  4-10

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• A Study on Consumer Perception about Organized Vs Unorganized Retailers at Kanchipuram, Tamil Nadu

  V. Ramanathan, K. Hari

  11-23

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• A Study of the Marketing Problems of Mango Growers (Using Factor Analysis) in Madurai District, Tamil Nadu

  P. Anandaraj, V. Chinniah

  24-30

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• Information Sharing in Managing Collaborative Relationships: an Analytical and Empirical Investigation

  Neetu Andotra, Vipul Chalotra

  31-38

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• Moments of Truth: An Empirical Analysis of Indian Consumers

  Arti Trivedi, Beenu Suri, Saurabh Mishra, Pratika Mishra

  39-51

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• A Study on Consumer Buying Behaviour of Home Appliances with Reference to LG Products

  M. Nasrin Sulthana, M. Sakthivel Murugan

  52-60

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