Volume 46, Issue 5, May 2016

Articles

• Customer Based Retailer Equity of Apparel Retail Stores

  Deepa S., P. Chitramani

  7-25

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  DOI: https://doi.org/10.17010/ijom/2016/v46/i5/92485

• Consumer-To-Consumer Online Market for Used Goods : A Case Study of OLX in India

  Rashmi, Garima Nijhawan

  26-41

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  DOI: https://doi.org/10.17010/ijom/2016/v46/i5/92486

• Relationship Marketing as an Effective Promotional Tool of Yoga Marketing in the Urban Indian Market : An Empirical Study

  Arunangshu Giri, Mrinalini Pandey

  42-54

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  DOI: https://doi.org/10.17010/ijom/2016/v46/i5/92488

• Children's Interest in TV Advertisements and their TV Viewing Behaviour

  Radhamani Divakar, Guntur Anjana Raju

  55-66

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  DOI: https://doi.org/10.17010/ijom/2016/v46/i5/92489