Volume 46, Issue 8, August 2016

Articles

• Brand - Extension Price Premium : An Enquiry on the Role of Perceived Fit Among Users of a Consumer Durable in India

  N. Joji Alex, Aneesh Varghese

  11-24

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  DOI: https://doi.org/10.17010/ijom/2016/v46/i8/99290

• Customer Expectations and Performance of Banks : An Empirical Analysis

  Rajesh Panda, Biranchi Narayan Swar

  25-36

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  DOI: https://doi.org/10.17010/ijom/2016/v46/i8/99292

• Intention to Purchase Hybrid Cars in India : A Study

  Utkal Khandelwal, Naval Bajpai, Vikas Tripathi, Seemant Yadav

  37-50

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  DOI: https://doi.org/10.17010/ijom/2016/v46/i8/99294

• Exploring Factors Affecting the Effectiveness of Web-Advertising

  Mohd. Farhan, Anish Yousaf

  51-57

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  DOI: https://doi.org/10.17010/ijom/2016/v46/i8/99295