Volume 46, Issue 12, December 2016

Articles

• Rural Consumers' Factors of Influence, Place of Influence, and Decision Making Process : An Exclusive Model Based Study

  H. S. Prakash, Mustiary Begum

  11-27

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  DOI: https://doi.org/10.17010/ijom/2016/v46/i12/106744

• Loyalty Programs in Czechia, Slovakia, and Russia

  Radek Tahal, Tomas Formanek

  28-41

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  DOI: https://doi.org/10.17010/ijom/2016/v46/i12/106745

• Brand Influence in Business-to-Business (B2B) Markets : Understanding the Buying Criteria of Different Organizations

  P. S. Raychaudhuri, Aman Garg

  42-52

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  DOI: https://doi.org/10.17010/ijom/2016/v46/i12/106748

• Choice Determination Under Various Price Offer Frames

  Rajesh Deshpande

  53-60

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  DOI: https://doi.org/10.17010/ijom/2016/v46/i12/106749