Volume 47, Issue 7, July 2017

Articles

• A Study of Factors Affecting Consumer Behavioural Intentions Towards Adoption of Gamification

  Rajni Gupta, Kavita Mathad

  7-19

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  DOI: https://doi.org/10.17010/ijom/2017/v47/i7/116471

• Evaluation of Consumer Behaviour & Assessment of Factors Determining Acceptance of Solar Energy Products

  Bindiya Kansal, Ajay Kumar Pathania, Jagdish Raj Saini

  20-34

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  DOI: https://doi.org/10.17010/ijom/2017/v47/i7/116474

• Brand Bundling as a New Product Introduction Strategy : A Conceptual Framework

  Sweta Singh, K. S. Venugopal Rao

  35-46

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  DOI: https://doi.org/10.17010/ijom/2017/v47/i7/116475

• Determinants of Frozen Food Purchase Intentions : Insights from a Developing Country

  Muhammad Abid Saleem, Allah Wasaya, Sadaf Zahra

  47-59

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  DOI: https://doi.org/10.17010/ijom/2017/v47/i7/116476