Volume 47, Issue 9, September 2017

Articles

• Assessing the Loyalty of Shoppers of Attire Multi - Brand Outlets : A Research Study

  M. Rupesh Kumar, A. G. V. Narayanan

  7-22

  • PDF

  DOI: https://doi.org/10.17010/ijom/2017/v47/i9/118090

• Identifying the Indian Car Buyer Segments Using Digital Channels of Communication : An Application of Cluster Analysis

  Rekha, Aparna Mishra

  23-35

  • PDF

  DOI: https://doi.org/10.17010/ijom/2017/v47/i9/118091

• The Patanjali Marketing Sutra - An Exploratory Analysis of Brand Experience, Personality, Satisfaction, and Loyalty in the FMCG Space

  R. Sreejith, Kalyani Suresh

  36-48

  • PDF

  DOI: https://doi.org/10.17010/ijom/2017/v47/i9/118092

• Comparing Perceptions of Different E - Advertising Formats

  Seema Singh, Sarika Ahlluwalia

  49-65

  • PDF

  DOI: https://doi.org/10.17010/ijom/2017/v47/i9/118093