Volume 47, Issue 10, October 2017

Articles

• Changing Consumer Behavior Paradigms : Does Gender and Marital Status Influence Grocery Shopping Behavior ? An Exploratory Study

  Shivakumar Krishnamurti, Babeet Gupta

  7-18

  • PDF

  DOI: https://doi.org/10.17010/ijom/2017/v47/i10/118693

• Influence of Perceived Risk and Value Consciousness on Attitude Towards Music Piracy

  G. Sridhar, G. Narasimha Murthy

  19-25

  • PDF

  DOI: https://doi.org/10.17010/ijom/2017/v47/i10/118694

• Extent of Market Orientation of Commercial Banks in Punjab

  Siddharth Sharma, Rajesh Verma

  26-41

  • PDF

  DOI: https://doi.org/10.17010/ijom/2017/v47/i10/118695

• Consumer Buying Behavior in High-Tech Product Markets : An Empirical Study on Analog Wrist Watches from the Bangladeshi Perspective

  Abu Rashel, Faruk Ahmed, Seonsu Lee

  42-63

  • PDF

  DOI: https://doi.org/10.17010/ijom/2017/v47/i10/118696