Volume 47, Issue 11, November 2017

Articles

• Interaction Between Demographic Profile of Shoppers, Their Behaviour, and Mall Factors : Evidences from a Shopping Mall in South Africa

  Ajay K. Garg, Yakeen M. Atwaru

  7-23

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  DOI: https://doi.org/10.17010/ijom/2017/v47/i11/119293

• Quantifying the Relative Importance of Key Drivers of Landing Page

  P. K. Viswanathan, T. N. Swaminathan

  24-35

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  DOI: https://doi.org/10.17010/ijom/2017/v47/i11/119294

• Are Celebrity Endorsements Worth It ? Evidence from Listed Firms in India

  Jagandeep Singh

  36-47

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  DOI: https://doi.org/10.17010/ijom/2017/v47/i11/119295

• Determinants of Customer Loyalty Towards E - Tailers in India : An Empirical Study

  Akshat Aditya Rao, Rajesh Kothari

  48-60

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  DOI: https://doi.org/10.17010/ijom/2017/v47/i11/119296