Volume 48, Issue 5, May 2018

Articles

• A Study of Consumers' Attitude Towards Online Private Label Brands Using the Tri - Component Model

  Ruchita Pangriya, M. Rupesh Kumar

  7-20

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  DOI: https://doi.org/10.17010/ijom/2018/v48/i5/123440

• Examining the Role of Intention and Perceived Behavioral Control on Purchase of Ethical Products in Rwanda

  Mukandoli Denyse, Deepak Bhagat

  21-35

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  DOI: https://doi.org/10.17010/ijom/2018/v48/i5/123442

• Buying Behaviour of Herbal Cosmetics by Women Consumers : An Exploratory Study in Kolkata

  Dibyendu Chattaraj, Rabin Mazumder, Sahana Lahiri

  36-49

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  DOI: https://doi.org/10.17010/ijom/2018/v48/i5/123445

• Consumers of Fireworks and Pollution in India : Implications for Marketers and State Policy

  Bhavneet Kaur, Vijay Kumar Kaul

  50-60

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  DOI: https://doi.org/10.17010/ijom/2018/v48/i5/123447