Volume 48, Issue 6, June 2018

Articles

• Advertisement vs Societal Based Marketing Communication : An Empirical Analytic Comparison vis-a-vis Profit Contribution

  Sujata Banerjee, Kaushik Mandal

  7-21

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  DOI: https://doi.org/10.17010/ijom/2018/v48/i6/127833

• Consumption Behaviour Towards Green Durable Products : The Moderating Role of Demographics

  Amitabha Ghose, Bibhas Chandra

  22-41

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  DOI: https://doi.org/10.17010/ijom/2018/v48/i6/127834

• Consumers' Intention to Adopt Internet Banking : An Indian Perspective

  Kritika Nagdev, Anupama Rajesh

  42-56

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  DOI: https://doi.org/10.17010/ijom/2018/v48/i6/127835

• Impact of Viral Advertising on Product Promotion : An Experimental Study

  Balpreet Kaur, Rishi Raj Sharma

  57-68

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  DOI: https://doi.org/10.17010/ijom/2018/v48/i6/127837