Volume 49, Issue 2, February 2019

Articles

• Role of Social Network in Defining the Impact of Marketing - Mix on Satisfaction from Food Items at Subsistence Marketplace

  Yukti Sharma, Reshma Nasreen, Amit Kumar

  7-24

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  DOI: https://doi.org/10.17010/ijom/2019/v49/i2/141579

• Flyers' Gratification Towards Rajiv Gandhi International Airport

  A. Arun Kumar, D. Kiran Kumar, V. Shekhar

  25-37

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  DOI: https://doi.org/10.17010/ijom/2019/v49/i2/141581

• Consumer Perception Towards Social Media Advertisements : A Study Done in a Semi-Urban City of South India

  Adesh Padival, Lidwin Kenneth Michael, Sunith Hebbar

  38-51

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  DOI: https://doi.org/10.17010/ijom/2019/v49/i2/141582

• An Exploratory Study of Positioning of Cement Brands in Rajasthan

  S. Shyam Prasad, Vishwajeet Singh Rathore, Aslam Ahmed Kathawala

  52-60

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  DOI: https://doi.org/10.17010/ijom/2019/v49/i2/141583