Volume 49, Issue 8, August 2019

Articles

• Examining eWOM Credibility - Consumer Purchase Intention Relationship in Facebook: A Mediation Analysis

  Kunja Sambashiva Rao, Bramhani Rao

  7-22

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  DOI: https://doi.org/10.17010/ijom/2019/v49/i8/146169

• Influence of Family Communication Patterns in Family Purchase Decision Making

  Vijita Singh Aggarwal, Shefali

  23-39

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  DOI: https://doi.org/10.17010/ijom/2019/v49/i8/146170

• Developing a Conceptual Model of Customer Loyalty in the Mass Housing Industry: The Case of Housing Investment Group Company

  M. R. Karimi Alavijeh, M. Jamshidi Majd, A. Aslani Afrashteh

  40-55

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  DOI: https://doi.org/10.17010/ijom/2019/v49/i8/146171

• Analysis of Grain Based Distilleries in Northern and Western Maharashtra

  D. Y. Patil, Kamini Khanna, Digvijay Deshmukh

  56-64

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  DOI: https://doi.org/10.17010/ijom/2019/v49/i8/146173