Volume 50, Issue 1, January 2020

Published: 2020-01-31

Articles

  • Analysis on the Character Design of Asian Indian Cartoon Character Chhota Bheem

    A. C. Balaji, Nandini Lakshmikantha
    9-23
    DOI: https://doi.org/10.17010/ijom/2020/v50/i1/149771

  • Antecedents Affecting the Purchase Intention of Millennials Towards Luxury Fashion Goods: A Mixed Methods Study

    Diksha Pasricha, Kokil Jain, Gurinder Singh
    24-41
    DOI: https://doi.org/10.17010/ijom/2020/v50/i1/149772

  • Website Quality Assessment: A Case Study of Chinese Airlines

    Cristina Ceballos Hernandez, Pedro Palos-Sánchez, Miguel A. Rios
    42-64
    DOI: https://doi.org/10.17010/ijom/2020/v50/i1/149773

Book Review

  • The Effective Executive: The Definitive Guide to Getting the Right Things Done

    Nitin Girdharwal
    65-69
    DOI: https://doi.org/10.17010/ijom/2020/v50/i1/149774