Volume 50, Issue 2, February 2020

Published: 2020-02-29

Articles

  • Marketing Orientation Led by Consumer Motivations Towards Agribased Products : An Evidence from Udupi District in India

    Vikram Baliga, G. Santhosha Shetty, Sandeep Shenoy
    7-19
    DOI: https://doi.org/10.17010/ijom/2020/v50/i2/150438

  • Why Rent a Dress ? : A Study on Renting Intention for Fashion Clothing Products

    Naeema Neefa Neerattiparambil, Shivkumar M. Belli
    20-34
    DOI: https://doi.org/10.17010/ijom/2020/v50/i2/150439

  • Sub-Conscious Decision Mapping and Network Framework for Retail Market Consumption

    Shuvam Chatterjee, Aritra Kundu
    35-51
    DOI: https://doi.org/10.17010/ijom/2020/v50/i2/150440

  • Attribute Preference Hierarchy Based Segments in the Indian Car Tyre Replacement Market – An Exploratory Study

    Anshu Sharma
    52-66
    DOI: https://doi.org/10.17010/ijom/2020/v50/i2/150441