Volume 51, Issue 4, April 2021

Articles

• Trends in Electronic Word of Mouth Research : A Bibliometric Review and Analysis

  Kala Mahadevan, Sujata Joshi

  8-26

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  DOI: https://doi.org/10.17010/ijom/2021/v51/i4/158468

• Does Political Marketing Strategy Affect Performance of National Political Parties in Lok Sabha Elections ?

  Pooja Sharma, Abhay Grover

  27-43

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  DOI: https://doi.org/10.17010/ijom/2021/v51/i4/158469

• Attitude of Generations : Does It Matter Online ?

  Mary Rani Thomas, Jain Mathew

  44-57

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  DOI: https://doi.org/10.17010/ijom/2021/v51/i4/158470

• Effect of Gender, Age, and Marital Status of Grocery Consumers on Their Perceived Retail Store Image : A Study of Organized Grocery Market in India

  Parmod, Usha Arora

  58-71

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  DOI: https://doi.org/10.17010/ijom/2021/v51/i4/158471