Volume 51, Issue 9, September 2021

Articles

• Profile Centric Community Awareness and Engagement for Adolescent Girls : An Empirical Study on Early Marriage in India

  Charru Hasti, Sonal Arora, Amit Mehndiratta, Mahim Sagar, Harish Chaudhry

  8-23

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  DOI: https://doi.org/10.17010/ijom/2021/v51/i9/166161

• Influence of Social Media Marketing Efforts on Brand Equity and Consumer Response to Branded Shoes in India

  P. Balakrishnan Menon

  24-40

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  DOI: https://doi.org/10.17010/ijom/2021/v51/i9/166162

• Relevance of Financial Service Advertisements in Investment Decisions and Purchase of Financial Products : Evidence from the Indian Insurance Sector

  Sarfaraz Javed, Uvesh Husain, Namrata Pathak

  41-55

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  DOI: https://doi.org/10.17010/ijom/2021/v51/i9/166163