Volume 52, Issue 3, March 2022

Articles

• Relationship Between Humor in Advertising and Attitude Towards Ads : A Meta-Analysis

  Simranjeet Kaur, Dheeraj Nim, Shamily Jaggi

  8-20

  • PDF

  DOI: https://doi.org/10.17010/ijom/2022/v52/i3/160366

• Strategizing Marketing Mix for Business Sustainability of Ethiopian MSEs

  Kishor Chandra Meher, Gemechu Geda Hamato

  21-35

  • PDF

  DOI: https://doi.org/10.17010/ijom/2022/v52/i3/168655

• Influence of Use of Different Media on Political Attitude and Political Participation

  Manpreet Kaur, Rajesh Verma

  36-49

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  DOI: https://doi.org/10.17010/ijom/2022/v52/i3/168656

• Multifaceted Destination Personality Traits : A Short Communication on Understanding from Tourists’ Perspective

  Sabari Shankar R., John Paul Raj V.

  50-59

  • PDF

  DOI: https://doi.org/10.17010/ijom/2022/v52/i3/168657