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Volume 52, Issue 4, April 2022
Volume 52, Issue 4, April 2022
Published:
2022-04-13
Articles
The Unusual Case of BYJU’s : Creating One of the World’s Most Valued Educational Technology Companies from India
Thomason Rajan
8-23
PDF
DOI:
https://doi.org/10.17010/ijom/2022/v52/i4/163181
Understanding Leisure Vacation Travel Intention of Indian Vacationers Amidst Coronavirus Disease (COVID-19)
Kshitija Pandey, Sujata Joshi
24-43
PDF
DOI:
https://doi.org/10.17010/ijom/2022/v52/i4/164109
Exploring the Plausibility of Pre-Purchase Decision Process in User Acceptance of Smart Wearable Technology Devices
Prateek Gupta, Barkathunissa
44-62
PDF
DOI:
https://doi.org/10.17010/ijom/2022/v52/i4/169109
Short Communication
A Short Communication : Monograph on Impulse Buying During the COVID-19 Pandemic
Shaon Sen
63-69
PDF
DOI:
https://doi.org/10.17010/ijom/2022/v52/i4/169110
