Volume 53, Issue 3, March 2023

Articles

• Exploring Success Factors for New Product Selling in Fast - Moving Consumer Goods

  Vivek Kourav, Arbuda Sharma

  8-25

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  DOI: https://doi.org/10.17010/ijom/2023/v53/i3/172653

• Adoption of AI in the Banking Industry : A Case Study on Indian Banks

  Subhajit Pahari, Aruna Polisetty, Soma Sharma, Rimjhim Jha, Debarun Chakraborty

  26-41

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  DOI: https://doi.org/10.17010/ijom/2023/v53/i3/172654

• An Assessment of the Factors Affecting Cause - Enjoined Marketing Offerings and its Impact on Consumer Behavior

  Shruti Gupta

  42-56

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  DOI: https://doi.org/10.17010/ijom/2023/v53/i3/172008

• Rewriting and Redefining the Aspects of Marketing with Metaverse – A Brief Insight

  Wendrila Biswas

  57-64

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  DOI: https://doi.org/10.17010/ijom/2023/v53/i3/172057