Volume 54, Issue 3, March 2024

Articles

• Shifting Consumer Attitudes and Willingness to Pay for Premium Products — The Case of Unibic Cookies

  Akshat Jain, Prateek Jain

  8-25

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  DOI: https://doi.org/10.17010/ijom/2024/v54/i3/173566

• Antecedents of Status Consumption of Fashion Brands – The Impact of Sustainability in the Post-COVID Era

  Chhavi Taneja, Shveta Kalra

  26-43

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  DOI: https://doi.org/10.17010/ijom/2024/v54/i3/171933

• Do eWOM and Brand Image Drive Purchase Intention of Online Travel Shoppers : A Case Study of Delhi - NCR

  Ashwerya Gupta, Ubba Savita

  44-60

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  DOI: https://doi.org/10.17010/ijom/2024/v54/i3/173567

• Analyzing the Application of UTAUT2 Model in Predicting the Adoption of Electronic Shopping in Nigeria

  Pawan Kumar, Muhammad Umar Usman

  61-81

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  DOI: https://doi.org/10.17010/ijom/2024/v54/i3/170942