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Volume 54, Issue 6, June 2024
Volume 54, Issue 6, June 2024
Published:
2024-06-11
Articles
How Far Does Cognitive Depletion Impact Cinderella Shopping? Mediation Through Hedonic and Utilitarian Value Perceptions
Jasmine V. M., Nithin Jose, Sruthiya V. N.
08-28
PDF
DOI:
https://doi.org/10.17010/ijom/2024/v54/i6/173944
Determinants of Continuance Intention to Use Mobile Payments: A Meta-Analysis
Ashique Ali K. A., Rameshkumar Subramanian
29-46
PDF
DOI:
https://doi.org/10.17010/ijom/2024/v54/i6/173945
Hyper-Personalization in Motor Insurance: Understanding Telematics Insurance Adoption Using the Extended Technology Acceptance Model
Rohit Joshi, Sunil Mishra, Anupama Pardeshi, Manpreet Kaur Bhatia
47-64
PDF
DOI:
https://doi.org/10.17010/ijom/2024/v54/i6/173946
Examining the Factors Influencing eWOM Through Social Networking Sites and the Effect of eWOM on Consumers’ Purchase Intention
Jyakshi Sharma, Bhawna Agarwal, N. Malati
65-82
PDF
DOI:
https://doi.org/10.17010/ijom/2024/v54/i6/173947