Volume 54, Issue 12, December 2024

Articles

• Understanding Customer Confusion in the Marketplace – A Systematic Literature Review

  Aayushi Sharma, Rahul Pratap Singh Kaurav, Surabhi Koul

  8-28

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  DOI: https://doi.org/10.17010/ijom/2024/v54/i12/174656

• Exploring Market Environment for Corporate Social Responsibility (CSR) Implementation Modes

  Sanjeev Pathak, Arun Kumar Tripathy, Abinash Panda, Ajay Kumar Pandey

  29-44

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  DOI: https://doi.org/10.17010/ijom/2024/v54/i12/174657

• Analyzing the Role of Technological Capabilities and Digital Marketing on the Performance of E-Commerce-Based SMEs

  Saurabh Mittal, Vikas Kumar

  45-60

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  DOI: https://doi.org/10.17010/ijom/2024/v54/i12/174658

• Determinants of Brand Loyalty of Over-the-Counter Drugs

  Ashutosh Pandey, Shimona

  61-75

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  DOI: https://doi.org/10.17010/ijom/2024/v54/i12/174659

• Analyzing the Attributes for Ice Cream Purchase Decisions Among Generation Z Consumers

  Khush Kalavadia, Rajarshi Debnath

  76-90

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  DOI: https://doi.org/10.17010/ijom/2024/v54/i12/174660