Volume 56, Issue 2, February 2026

Articles

• Transforming Green HRM Research for Environmental Sustainability : A Comprehensive Analysis of Theoretical Underpinnings and Nomological Network in the Service Sector

  Aman Maheshwari, Sanghamitra Buddhapriya, Tarun K. `Soni, Ankita Pareek

  9-26

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  DOI: https://doi.org/10.17010/ijom/2026/v56/i2/175256

• The Mediating Role of Generative AI in Transformative Marketing for Sustainable Development

  Dhiresh Kulshrestha, Simerjeet Singh Bawa, Geetika Madaan, Amrinder Singh, Kishore Kunal

  27-43

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  DOI: https://doi.org/10.17010/ijom/2026/v56/i2/175697

• Flash Sales and FOMO : Evidence from Gadget Impulse Buying

  Shraddha Agrawal, Gurpreet Kaur, Arjun Mittal

  44-62

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  DOI: https://doi.org/10.17010/ijom/2026/v56/i2/175925

• Unpacking User Satisfaction in OTT Platforms : The Mediating Role of User Engagement

  Shaik Mahaboob Basha, C. Viswanatha Reddy

  63-85

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  DOI: https://doi.org/10.17010/ijom/2026/v56/i2/175926