Volume 56, Issue 6, June 2026

Articles

• Personal Characteristics Influencing Political Party Banner Attitudes and Avoidance

  Jong Woo Jun, Jungryum Kim

  9-23

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  DOI: https://doi.org/10.17010/ijom/2026/v56/i6/176016

• The Purchase Paralysis Paradox : When Greenwashing Backfires in Gamified Choice

  Sridevi Gopakumar, Madhava Priya Dananjayan, Noor Azlinna Azizan

  24-42

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  DOI: https://doi.org/10.17010/ijom/2026/v56/i6/176017

• Determinants of Sustainable Clothing Adoption : A Mixed-Method Study Integrating Thematic Analysis and Structural Equation Modeling

  Kanika Rana, Sonali Banerjee, Vaishali Agarwal, Ashima Saxena, Priyanka Chadha

  43-61

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  DOI: https://doi.org/10.17010/ijom/2026/v56/i6/176018

• Mixed-Methods Scale Development : Students’ Intention to Choose University Under the Lens of Institutional Social Media Engagement

  Latika Chahal, Sunaina Ahuja, Harish Mittu, Pawan Kumar

  62-78

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  DOI: https://doi.org/10.17010/ijom/2026/v56/i6/176019