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Volume 39, Issue 8, August 2009
Volume 39, Issue 8, August 2009
Published:
2009-08-01
Articles
Overhauling of Kirana Stores
Abhishek Sule, Gourav Kumar, Meeta Poyekar, Rajendra Rajput, Umesh Divate
3-10
PDF
Exploring the Trends of Retail formats in India:A Study of Hypermarkets in Bangalore City
Noor Firdoos Jahan, Lalitha Ramakrishnan
11-22
PDF
Factors Responsible for Choice of FMCG Products:A Case Study of the Consumers of Dental Care Products
Pinaki Ranjan Bhattacharyya, Sitanath Mazumdar
23-27
PDF
Chhoti Car, Badhe Sapne
(Small Car,Big Dreams):Building Brands and Launching of a New Product
Nidhi Maheshwari
28-31
PDF
Consumer Generated Advertisements:The Ten Commandments
Amarjeet Kumar, Shantanu Uniyal
32-39
PDF
A Comparative Study on the Perception Level of the Services Offered by LIC and ICICI Prudential
Pa Keerthi, R. Vijayalakshmi
40-54
PDF
Apex Managerial Approach towards Various Proportions of Holistic Marketing Interactions
Amit Gautam, Gyanendra B. S. Johri
55-61
PDF