Volume 39, Issue 8, August 2009

Articles

• Overhauling of Kirana Stores

  Abhishek Sule, Gourav Kumar, Meeta Poyekar, Rajendra Rajput, Umesh Divate

  3-10

  • PDF

• Exploring the Trends of Retail formats in India:A Study of Hypermarkets in Bangalore City

  Noor Firdoos Jahan, Lalitha Ramakrishnan

  11-22

  • PDF

• Factors Responsible for Choice of FMCG Products:A Case Study of the Consumers of Dental Care Products

  Pinaki Ranjan Bhattacharyya, Sitanath Mazumdar

  23-27

  • PDF

• Chhoti Car, Badhe Sapne (Small Car,Big Dreams):Building Brands and Launching of a New Product

  Nidhi Maheshwari

  28-31

  • PDF

• Consumer Generated Advertisements:The Ten Commandments

  Amarjeet Kumar, Shantanu Uniyal

  32-39

  • PDF

• A Comparative Study on the Perception Level of the Services Offered by LIC and ICICI Prudential

  Pa Keerthi, R. Vijayalakshmi

  40-54

  • PDF

• Apex Managerial Approach towards Various Proportions of Holistic Marketing Interactions

  Amit Gautam, Gyanendra B. S. Johri

  55-61

  • PDF