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  1. Home /
  2. Archives /
  3. Volume 39, Issue 8, August 2009

Volume 39, Issue 8, August 2009

Published: 2009-08-01

Articles

  • Overhauling of Kirana Stores

    Abhishek Sule, Gourav Kumar, Meeta Poyekar, Rajendra Rajput, Umesh Divate
    3-10
    • PDF
  • Exploring the Trends of Retail formats in India:A Study of Hypermarkets in Bangalore City

    Noor Firdoos Jahan, Lalitha Ramakrishnan
    11-22
    • PDF
  • Factors Responsible for Choice of FMCG Products:A Case Study of the Consumers of Dental Care Products

    Pinaki Ranjan Bhattacharyya, Sitanath Mazumdar
    23-27
    • PDF
  • Chhoti Car, Badhe Sapne (Small Car,Big Dreams):Building Brands and Launching of a New Product

    Nidhi Maheshwari
    28-31
    • PDF
  • Consumer Generated Advertisements:The Ten Commandments

    Amarjeet Kumar, Shantanu Uniyal
    32-39
    • PDF
  • A Comparative Study on the Perception Level of the Services Offered by LIC and ICICI Prudential

    Pa Keerthi, R. Vijayalakshmi
    40-54
    • PDF
  • Apex Managerial Approach towards Various Proportions of Holistic Marketing Interactions

    Amit Gautam, Gyanendra B. S. Johri
    55-61
    • PDF
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