Volume 39, Issue 8, August 2009

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Table of Contents


Overhauling of Kirana Stores  | 
Abhishek Sule, Gourav Kumar, Meeta Poyekar, Rajendra Rajput, Umesh Divate 3-10
Total views: 141
Exploring the Trends of Retail formats in India:A Study of Hypermarkets in Bangalore City  | 
Noor Firdoos Jahan, Lalitha Ramakrishnan 11-22
Total views: 157
Factors Responsible for Choice of FMCG Products:A Case Study of the Consumers of Dental Care Products  | 
Pinaki Ranjan Bhattacharyya, Sitanath Mazumdar 23-27
Total views: 246
Chhoti Car, Badhe Sapne (Small Car,Big Dreams):Building Brands and Launching of a New Product  | 
Nidhi Maheshwari 28-31
Total views: 207
Consumer Generated Advertisements:The Ten Commandments  | 
Amarjeet Kumar, Shantanu Uniyal 32-39
Total views: 126
A Comparative Study on the Perception Level of the Services Offered by LIC and ICICI Prudential  | 
Pa Keerthi, R. Vijayalakshmi 40-54
Total views: 295
Apex Managerial Approach towards Various Proportions of Holistic Marketing Interactions  | 
Amit Gautam, Gyanendra B. S. Johri 55-61
Total views: 118