Volume 44, Issue 8, August 2014

Articles

• Attribute - Level Performance Dimensions of Airline Service Quality: A Factor Analysis Approach

  Joemon Pappachan, Moli P. Koshy

  7-20

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  DOI: https://doi.org/10.17010/ijom/2014/v44/i8/80125

• Aligning Core Brand Values (CBV) and Corporate Social Responsibility (CSR) to Enhance Corporate Brand Equity (CBE): A Non - Monetary Approach

  Shiva Nandan, Monica Nandan

  21-31

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  DOI: https://doi.org/10.17010/ijom/2014/v44/i8/80126

• Revisiting Marketing Strategies for MSMEs in the Resilient Business Environment

  Kulbhushan Chandel, Nitya Sharma

  32-42

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  DOI: https://doi.org/10.17010/ijom/2014/v44/i8/80131

• Understanding Rural Buying Behaviour: A Study with Special Reference to FMCG Products

  Gyan Prakash, Pramod Pathak

  43-55

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  DOI: https://doi.org/10.17010/ijom/2014/v44/i8/80132

• Impact of an Innovative Market Information System for Pulses in Northern Karnataka

  B. S. Reddy, Ramappa K. B., Rajeshwari B. N., Suresh S. Patil

  56-65

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  DOI: https://doi.org/10.17010/ijom/2014/v44/i8/80133