Volume 44, Issue 8, August 2014

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Table of Contents


Attribute - Level Performance Dimensions of Airline Service Quality: A Factor Analysis Approach  | 
Joemon Pappachan, Moli P. Koshy 7-20
Total views: 277
Aligning Core Brand Values (CBV) and Corporate Social Responsibility (CSR) to Enhance Corporate Brand Equity (CBE): A Non - Monetary Approach  | 
Shiva Nandan, Monica Nandan 21-31
Total views: 1393
Revisiting Marketing Strategies for MSMEs in the Resilient Business Environment  | 
Kulbhushan Chandel, Nitya Sharma 32-42
Total views: 233
Understanding Rural Buying Behaviour: A Study with Special Reference to FMCG Products  | 
Gyan Prakash, Pramod Pathak 43-55
Total views: 2409
Impact of an Innovative Market Information System for Pulses in Northern Karnataka  | 
B. S. Reddy, Ramappa K. B., Rajeshwari B. N., Suresh S. Patil 56-65
Total views: 161