An Examination of the Relationship Between Service Quality and Patients’ Satisfaction in the Hospital Industry

Authors

  •   V. Krishnamoorthy Assistant Professor, Department of Management Studies, Kongu Engineering College, Erode - 638 052, Tamil Nadu
  •   P. Karthikeyan Assistant Professor, Department of Management Studies, Kongu Engineering College, Erode-638052, Tamil Nadu
  •   N. Prakash Assistant Professor, Department of Management Studies, Kongu Engineering College, Erode-638052, Tamil Nadu

DOI:

https://doi.org/10.17010/ijom/2016/v46/i11/104732

Keywords:

Clinical Care

, Trust, Reliability, Infrastructure, Service Quality

Paper Submission Date

, August 8, 2015, Paper sent back for Revision, March 30, 2016, Paper Acceptance Date, August 29, 2016.

Abstract

This study attempted to measure the influence of various hospital service quality on patient's satisfaction. This study identified five dimensions of hospital service quality. These are: Clinical Care, Admission Procedure, Reliability, Trust, and Infrastructure. This study was conducted in Erode, Coimbatore, Salem, and Karur city in Tamil Nadu. This study employed the questionnaire method to collect data from the patients. Data collected were analyzed by using statistical tools such as factor analysis, multiple regression, correlation, and Cronbach's alpha. The study also supported that Clinical Care, Admission Procedure, Reliability, Trust, and Infrastructure affect patients’ satisfaction. Among the male patients, there was a significant impact of all dimensions of service quality on patients’ satisfaction ; whereas, among the female patients, it was Clinical Care and Trust. Furthermore, the highly perceived hospital service quality dimensions among the patients are Trust and Clinical Care. The study findings have significant implications for hospital administrators. This study can also used as a tool by the hospital administrator to identify various dimensions of hospital service quality where improvements are needed to enhance patients’ satisfaction.

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Published

2016-11-01

How to Cite

Krishnamoorthy, V., Karthikeyan, P., & Prakash, N. (2016). An Examination of the Relationship Between Service Quality and Patients’ Satisfaction in the Hospital Industry. Indian Journal of Marketing, 46(11), 21–35. https://doi.org/10.17010/ijom/2016/v46/i11/104732

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