Volume 46, Issue 11, November 2016

Articles

• Marketing to Children : A Reflection of Institutional Psychopathy

  T. Raja Reddy, E. Lokanadha Reddy, T. Narayana Reddy

  7-20

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  DOI: https://doi.org/10.17010/ijom/2016/v46/i11/104729

• An Examination of the Relationship Between Service Quality and Patients’ Satisfaction in the Hospital Industry

  V. Krishnamoorthy, P. Karthikeyan, N. Prakash

  21-35

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  DOI: https://doi.org/10.17010/ijom/2016/v46/i11/104732

• Shopping Experience of Hypermarket Shoppers on Weekends

  Sunil Atulkar, Bikrant Kesari

  36-49

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  DOI: https://doi.org/10.17010/ijom/2016/v46/i11/104738

• Celebrity Endorsements in an Indian Perspective : A Review

  Yogita Sharma

  50-58

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  DOI: https://doi.org/10.17010/ijom/2016/v46/i11/104741