Nestle India Maggi : Rebuilding Trust

Authors

  •   Girish Taneja Associate Professor, Department of Commerce & Business Management, DAV University, Sarmastpur, Jalandhar - 144 012, Punjab

DOI:

https://doi.org/10.17010/ijom/2017/v47/i5/114237

Keywords:

Crisis

, Communication, Crisis Communication, Organization Reputation, Brand, Stakeholder

Paper Submission Date

, August 8, 2016, Paper sent back for Revision, January 17, 2017, Paper Acceptance Date, April 3, 2017.

Abstract

During the second half of 2015, Nestle India had to withdraw Maggi noodles from the Indian market as the Indian food regulator (FSSAI) banned it, considering it unsafe for consumption. The company refuted the claims of the food regulator and communicated it to the stakeholders through media. Nestle India approached Bombay High Court and got relief from the ban. During November 2015, Nestle India re-launched Maggi noodles in India. Now, the big question is that whether Nestle India timely responded to the crisis? Has Maggi been able to rebuild trust among consumers?

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Published

2017-05-01

How to Cite

Taneja, G. (2017). Nestle India Maggi : Rebuilding Trust. Indian Journal of Marketing, 47(5), 37–47. https://doi.org/10.17010/ijom/2017/v47/i5/114237

Issue

Volume 47, Issue 5, May 2017

Section

Articles
Crossref
Scopus
Google Scholar
Europe PMC

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