Volume 47, Issue 5, May 2017

Articles

• Key Drivers of Purchase Intent by Indian Consumers in Omni-Channel Shopping

  C. R. Rajan, T. N. Swaminathan, M. R. Pavithra

  7-20

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  DOI: https://doi.org/10.17010/ijom/2017/v47/i5/114233

• The Effect of Hero Archetype in Advertising on Perceived Product Efficacy

  Dwinita Laksmidewi, Harry Susianto, Adi Zakaria Afiff

  21-36

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  DOI: https://doi.org/10.17010/ijom/2017/v47/i5/114234

• Nestle India Maggi : Rebuilding Trust

  Girish Taneja

  37-47

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  DOI: https://doi.org/10.17010/ijom/2017/v47/i5/114237

• Role of Color and Typography in Determining Brand Personality

  Kokil Jain, Diksha Pasricha

  48-62

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  DOI: https://doi.org/10.17010/ijom/2017/v47/i5/114240