Rise in Sales of Multi Axle Trucks in India : Governmental Initiatives, Industrial Development, and Operator Preferences

Authors

  •   Abhijit Sarkar Assistant Professor, Department of Management Studies, Sikkim Manipal Institute of Technology, Majitar (Rongpo), East Sikkim - 737 132
  •   Ajeya Jha Head of the Department, Department of Management Studies, Sikkim Manipal Institute of Technology, Majitar (Rongpo), East Sikkim - 737 132
  •   Diganta Mukherjee Associate Professor, Sampling & Official Statistics Unit, Indian Statistical Institute - Kolkata, 203, B.T. Road, Kolkata - 700 108

DOI:

https://doi.org/10.17010/ijom/2018/v48/i7/129717

Keywords:

Multi Axle Trucks

, Heavy Trucks, HCV, MHCV Sales, Index of Industrial Productivity, Time Series Analysis, Arima Model, Regression Analysis

Paper Submission Date

, October 12, 2017, Paper sent back for Revision, June 4, 2018, Paper Acceptance Date, June 10, 2018

Abstract

The research paper expressed two aspects that affect truck operators, on the one hand, it demonstrated the relationship between the sale of heavy trucks and road, infrastructural, and industrial development while, on the other hand, it also showed how the business performance of truck owners gets affected by government policies and personal perceptions. The paper, in quest of these two objectives, also established a time series model (ARIMA model) and three regression equations that clearly explained the relationship between the relevant dependent and independent variables.

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Published

2018-07-01

How to Cite

Sarkar, A., Jha, A., & Mukherjee, D. (2018). Rise in Sales of Multi Axle Trucks in India : Governmental Initiatives, Industrial Development, and Operator Preferences. Indian Journal of Marketing, 48(7), 7–22. https://doi.org/10.17010/ijom/2018/v48/i7/129717

Issue

Volume 48, Issue 7, July 2018

Section

Articles
Crossref
Scopus
Google Scholar
Europe PMC

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