Volume 48, Issue 7, July 2018

Articles

• Rise in Sales of Multi Axle Trucks in India : Governmental Initiatives, Industrial Development, and Operator Preferences

  Abhijit Sarkar, Ajeya Jha, Diganta Mukherjee

  7-22

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  DOI: https://doi.org/10.17010/ijom/2018/v48/i7/129717

• Antecedents to Customer Loyalty in the Restaurant Industry : A Millennial Perspective

  Bhavna Shetty, Rakshith Bhandary, Sachin R. Chandra, Adithya D. Shetty

  23-35

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  DOI: https://doi.org/10.17010/ijom/2018/v48/i7/129720

• Social Media as an Effective Marketing Tool : An Empirical Study

  Siddharth Shriram Shimpi

  36-50

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  DOI: https://doi.org/10.17010/ijom/2018/v48/i7/129725

• Why Consumers Buy Counterfeit Products ? A Case Study of the Indian Clothing Industry

  Saurabh Verma, Rajender Kumar, Sunil Kumar Yadav

  51-62

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  DOI: https://doi.org/10.17010/ijom/2018/v48/i7/129738