Confirmatory Factor Modeling on Emerging Consumer Purchase Behaviour of Passenger Cars

Authors

  •   Balakrishnan Menon Professor, DC School of Management and Technology, Idukki, Kerala - 685 503
  •   Jagathy Raj V. P. Professor, School of Management Studies, Cochin University of Science and Technology, Cochin, Kerala - 682 022

DOI:

https://doi.org/10.17010/ijom/2013/v43/i2/34048

Keywords:

Consumer Behaviour, Passenger Cars, Security Features, External Influence, Comfort Factors, Convenience Factors.

Abstract

With globalization and liberalization, many world leaders in automobile manufacturing such as Ford, General Motors, Honda, Toyota, Suzuki, Hyundai, Renault, Mitsubishi, Benz, BMW, Volkswagen and Nissan set up their manufacturing units in India in joint venture with their Indian counterpart companies, by making use of the Foreign Direct Investment policy of the Government of India. With a multiplicity of choices available to the Indian car buyers, it drastically changed the car purchase scenario in India, and particularly in the State of Kerala. This transformed the automobile scene from a sellers' market to a buyers' market. The main purpose of this paper was to develop a model with major variables that influenced the consumer purchase behaviour of passenger car owners in the State of Kerala. The results of the research contribute to the practical knowledge base of the automobile industry, specifically to the passenger car segment. It would also lend a great contributory value addition to the manufacturers and dealers for customizing their marketing plans in the State.

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Published

2013-07-22

How to Cite

Menon, B., & V. P., J. R. (2013). Confirmatory Factor Modeling on Emerging Consumer Purchase Behaviour of Passenger Cars. Indian Journal of Marketing, 43(2), 11–26. https://doi.org/10.17010/ijom/2013/v43/i2/34048

Issue

Volume 43, Issue 2, February 2013

Section

Articles
Crossref
Scopus
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Europe PMC

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