Volume 43, Issue 2, February 2013

Published: 2013-09-05

Articles

  • Brand Equity and Business Performance: Towards a Conceptual Framework

    Bijuna C. Mohan, A. H. Sequeira
    5-10
    DOI: https://doi.org/10.17010/ijom/2013/v43/i2/34047

  • Confirmatory Factor Modeling on Emerging Consumer Purchase Behaviour of Passenger Cars

    Balakrishnan Menon, Jagathy Raj V. P.
    11-26
    DOI: https://doi.org/10.17010/ijom/2013/v43/i2/34048

  • Modeling Store Characteristics as Antecedents of Impulse Purchase

    Ramesh Kumar Chaturvedi
    27-36
    DOI: https://doi.org/10.17010/ijom/2013/v43/i2/34049

  • Organic Products: Marketing Practices and Problems in the Plains and Hilly Regions of Uttarakhand

    Surabhi Singh
    37-49
    DOI: https://doi.org/10.17010/ijom/2013/v43/i2/34050

  • Estimation of Price Spread and Marketing Efficiency of Brinjal in Different Marketing Channels: A Case Study

    Soumya Kanta Dwibedy
    50-56
    DOI: https://doi.org/10.17010/ijom/2013/v43/i2/34051

  • Milk Preferences of Consumers and Effect of the Marketing Mix on Consumers' Purchase Decision of Dairy Products

    Nahid Mohammed Tawfik Fawi, Mohamed Osman Mohamed Abdalla
    57-62
    DOI: https://doi.org/10.17010/ijom/2013/v43/i2/34052