Retail Banking: Indian Scenario

Authors

  •   K. S. Jaiswal
  •   Neetu Singh

Abstract

Retail Banking is a typical mass-market banking where individual customers use local branches of a larger commercial bank. It refers to the dealing of commercial banks with individual customers. Services offered include fixed, current/savings accounts mortgages, loans (eg. personal, housing, auto and educational) debit cards, credit cards and so forth.

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Published

2007-01-30

How to Cite

Jaiswal, K. S., & Singh, N. (2007). Retail Banking: Indian Scenario. Indian Journal of Marketing, 37(1). Retrieved from https://indianjournalofmarketing.com/index.php/ijom/article/view/34413

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Section

Articles