Volume 37, Issue 1, January 2007

Articles

• International Joint Ventures in India: Motives of Australian Firms - An Exploratory Study through Resource Based Approach

  Rajeev D Sharma

• Evaluating Potential of Online Sales by "Electronic Shopping Test": A Conceptual Framework

  Ahasanul Haque, Javed Sadeqzadeh, Ali Khatibi

• Customer Relationship Management (CRM) in Context of Food Marketing - A Fuzzy Logic Approach

  Devesh Mishra, Madhurima Deb, Kalyan Kumar Guin, Gautam Sinha

• Green Consumerism - Issues and Implications

  P. Santhi, U. Jerinabi, N. Mohandas Gandhi

• Surrogate Advertising - The Positive Side

  T. Frank Sunil Justus, P. U. Srinivas

• Retail Banking: Indian Scenario

  K. S. Jaiswal, Neetu Singh

• An Empirical Study on Shampoo Consumption

  A. Vinayagamoorthy