An Empirical Study on Shampoo Consumption

Abstract

Consumers are creatures of unique characteristics. Each one differs from every other in the universe. Each one behaves differently from time to time and place to place. This may be called the law of individual differences. Such being the case, it is worth to make a study of consumer behaviours in a particular situation. Shampoo is a low-cost, inexpensive, mass-consumption product, which requires search efforts with regard to availability, quality, price and other information related features. How do consumers come to know about the product? What makes them to turn to this new product? (giving up their traditional natural herb-oriented 'Seehakkai Thool' etc., how do they learn about different brands that flood the market? that taps their doorsteps.