Role of Cooperative Banks in Catering to the Credit Needs of Rural Masses
Abstract
The study exams the impact of the co-operative banks for rural development. Data for the study were obtained from personal discussion through questionnaire. Result obtained from the study showed that the co-operative banks played a major role for the development of rural area in Kerala. Researcher made suggestion for improving the operational efficiency of rural banks in Kerala.Downloads
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Published
2009-04-29
How to Cite
K. B., N. (2009). Role of Cooperative Banks in Catering to the Credit Needs of Rural Masses. Indian Journal of Marketing, 39(4), 39–48. Retrieved from https://indianjournalofmarketing.com/index.php/ijom/article/view/36947
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