Volume 39, Issue 4, April 2009

Articles

• Managing New Products Successfully:A Strategic Imperative

  Rajeev Kumar Ranjan

  3-8

  • PDF

• Brand Positioning:The Unbeatable Weapon in Present Marketing Scenario

  Saloni Pawan Diwan, M. K. Jain

  9-13

  • PDF

• Asian Paints:Changing Rules of the Game

  Rushina Singhi, Dewyani Kawale, Yogesh Chaudhari

  14-20

  • PDF

• Corporate Customer Behaviour & Indian Hardware Market (with Special Reference to HCL Infosystem Ltd)

  T. Koti Reddy, Soumya Kanti Sarkar

  21-32

  • PDF

• Customer Satisfaction of Nokia Mobile Handset Users

  J. V. Rangeswara Reddy

  33-38

  • PDF

• Role of Cooperative Banks in Catering to the Credit Needs of Rural Masses

  Nidheesh K. B.

  39-48

  • PDF

• Assessing International Heritage Tourist Satisfaction in India

  Manish Srivastava

  49-54

  • PDF