A Study on Credit Card Holders' Expectations and Preferences towards Selected Banks in Coimbatore City, Tamil Nadu

Authors

  •   A. Kumaresan
  •   I. Chitrakala
  •   K. Gowtham

Abstract

While the movement against the use of plastic is gaining momentum, one industry that is surging ahead is the credit cards industry. Today, the Indian population feels that a wallet without a card is empty. During the last one decade, there has been an exponential growth in the issue of credit cards and their usage.

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Author Biographies

A. Kumaresan

I. Chitrakala

K. Gowtham

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Published

2010-04-01

How to Cite

Kumaresan, A., Chitrakala, I., & Gowtham, K. (2010). A Study on Credit Card Holders’ Expectations and Preferences towards Selected Banks in Coimbatore City, Tamil Nadu. Indian Journal of Marketing, 40(4), 40–49. Retrieved from https://indianjournalofmarketing.com/index.php/ijom/article/view/37221

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Articles