Volume 40, Issue 4, April 2010

Articles

• Materialism: Construct Conceptualisation and Operationalisation

  Manit Mishra

  3-9

  • PDF

• Industry Attractiveness of Indian Comic Industry

  Anjeet Khandelwal

  10-17

  • PDF

• Driving Factors and Effectiveness of Sales Promotion in Shopping Malls: A Consumer Perspective

  Chandan A. Chavadi, Shilpa S. Kokatnur

  18-26

  • PDF

• Customer Relationship Management with Reference to Products of High Customer Involvement

  P. K. Chopra, P. K. Mishra

  27-39

  • PDF

• A Study on Credit Card Holders' Expectations and Preferences towards Selected Banks in Coimbatore City, Tamil Nadu

  A. Kumaresan, I. Chitrakala, K. Gowtham

  40-49

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• Existence of Brand Loyalty- A Myth or A Reality?

  Vijetha S. Shetty

  50-54

  • PDF

• Yemeni Consumers' Perception and Attitude towards Asian made Products

  Ammar Yassin, Rohaizat Baharun

  55-65

  • PDF