"Subhiksha": The Saga of the Rise and Fall of India's Sam

Authors

  •   Sathyanarayanan R. S. Assistant Professor, Marketing, PSG Institute of Management, PSG institute of Management, Peelamedu, Coimbatore – 641 004, Tamil Nadu

Keywords:

Subhiksha, Retail Sector, R. Subramanian, Discount Store.

Abstract

Once a poster boy of India's booming retail sector, Subhiksha, a chain of discount stores, brought its shutters down in India after a brief expansion spree. The retail chain closed around 1600 stores across the country, which came as a bolt from the blue for Mr. R. Subramanian, a new-generation entrepreneur who started the discount chain "Subhiksha".

Fall in realty prices, credit crunch, and slump in demand proved to be a fatal combination for Subhiksha's downfall though the founder attributed the fact to debt led expansion and subsequent credit squeeze due to the global financial meltdown. This case explores the reasons behind the rise and fall of India's Sam.

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Published

2012-04-01

How to Cite

R. S., S. (2012). "Subhiksha": The Saga of the Rise and Fall of India’s Sam. Indian Journal of Marketing, 42(4), 16–23. Retrieved from https://indianjournalofmarketing.com/index.php/ijom/article/view/37497

Issue

Volume 42, Issue 4, April 2012

Section

Articles

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