Volume 42, Issue 4, April 2012

Articles

• Marketing Paradigms for Rural India

  Thomas T. Thomas

  4-9

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• The Effect of Strategic Orientation on Market Performance of Hotels: Empirical Evidence from the Saudi Arabia Hospitality Industry

  Udjo Eseroghene Franklin, Amer Hani Al-Kassem

  10-15

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• "Subhiksha": The Saga of the Rise and Fall of India's Sam

  Sathyanarayanan R. S.

  16-23

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• An Empirical Study of Goan Students' Behaviour towards Advertisements

  Juao C. Costa

  24-34

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• Analysis of Strategic Decision of Product Line Extension by IFFCO Using the BCG Model

  A. K. Asthana

  35-41

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• Application of Market Basket Analysis to Understand Students' Career Options: A Study on Management under Graduate Students at IU, Mizoram

  Mrinmoy Bhattacharjee, Pranjal Kalita

  42-49

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• Segmental Variations in Fish Consumption Behaviour: A Case Study of Sonitpur District of Assam

  Chandan Goswami, Pradip C. Bhuyan

  50-57

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• Maggi Noodles: Magic of the 2-Minute Campaign

  Rajni Kamboj

  58-65

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