Marketing as a Strategic Tool in Veterinary Clinics of Small Animals

Authors

  •   José Antonio Soares FKB, Fundação Karnig Bazarian, Faculdades Integradas de Itapetininga, Itapetininga, São Paulo
  •   André Luiz Baptista Galvão UNESP, Universidade Estadual Paulista , Faculdade de Ciências Agrárias e Veterinárias de Jaboticabal, Jaboticabal, São Paulo
  •   Katia Denise Saraiva Bresciani UNESP, Universidade Estadual Paulista, Faculdade de Medicina Veterinária de Araçatuba, São Paulo

DOI:

https://doi.org/10.17010/ijom/2015/v45/i12/84009

Keywords:

Veterinary Marketing

, Small Business Marketing, Entrepreneurship

Paper Submission Date

, February 6, 2015, Paper sent back for Revision, June 18, Paper Acceptance Date, September 22, 2015.

Abstract

This survey was conducted from October 2012 to July 2013 in order to highlight the role of marketing as a strategic tool used to leverage business in the veterinary field that can make a difference in customer loyalty. Good services in this segment strengthen the image of both the professional and the company in such a competitive market nowadays. Initial service, technical support, and post customer service strengthen the bond of client-Service provider that forms lasting partnerships and disseminates free of charge, through word of mouth, the activities offered and the way they are provided when the quality is good and exceeds expectations of customers.

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Published

2015-12-01

How to Cite

Antonio Soares, J., Baptista Galvão, A. L., & Saraiva Bresciani, K. D. (2015). Marketing as a Strategic Tool in Veterinary Clinics of Small Animals. Indian Journal of Marketing, 45(12), 24–31. https://doi.org/10.17010/ijom/2015/v45/i12/84009

Issue

Volume 45 , Issue 12 , December 2015

Section

Articles
Crossref
Scopus
Google Scholar
Europe PMC

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