Volume 45 , Issue 12 , December 2015

Articles

• Consumers' Awareness towards Organic Food Products in Coimbatore District

  M. Jayanthi

  7-23

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  DOI: https://doi.org/10.17010/ijom/2015/v45/i12/83996

• Marketing as a Strategic Tool in Veterinary Clinics of Small Animals

  José Antonio Soares, André Luiz Baptista Galvão, Katia Denise Saraiva Bresciani

  24-31

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  DOI: https://doi.org/10.17010/ijom/2015/v45/i12/84009

• Brands Explore Human Relationships for Consumer Engagement : A Critical Analysis of Television Advertising in India

  Kulveen Trehan, Aastha Gupta

  32-46

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  DOI: https://doi.org/10.17010/ijom/2015/v45/i12/84010

• Competition and Marketing Challenges in the USA Market for Indian Granite Exporters

  Mahima Mishra, Anand Prakash

  47-60

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  DOI: https://doi.org/10.17010/ijom/2015/v45/i12/84015