A Study on Factors Impeding Online Buying of Household Items in Bangalore City

Authors

  •   Padmanabh B. Associate Professor, Institute of Management, Christ University, Bangalore
  •   S. Jeevananda Associate Professor, Institute of Management, Christ University, Bangalore
  •   K. G. Jose Director, Rajagiri Business School, Rajagiri Valley. P.O Kakkanad, Kochi-682039, Kerala

DOI:

https://doi.org/10.17010/ijom/2016/v46/i4/90526

Keywords:

Online Buying

, Non Online Buying, Psychographics Factors, Demographic Factors, Technological Factors, Security Factors

Paper Submission Date

, October 5, 2015, Paper sent back for Revision, December 7, Paper Acceptance Date, February 28, 2016

Abstract

The tremendous growth of the Internet in India has fuelled the growth of e- commerce in the country. The retail business has been affected like all other businesses. This research paper attempted to study the factors responsible for impeding the online buying of household items by customers. The study was limited to Bangalore city only. The study was conducted during June 2013 and December 2014. The data was collected through questionnaires which were distributed among 500 respondents. Among these, 25 questionnaires were partially filled, and were not included as final responses; 280 completely filled questionnaires were utilized for this study. The non online respondents' profile and descriptive statistics were analyzed. Factor analysis was carried out to find the important factors involved in the non online buying decisions of customers. Some recommendations have been made on the strategies which online retailers can adopt to convert non - online buyers to online buyers of household items by addressing some of their concerns.

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Published

2016-04-01

How to Cite

B., P., Jeevananda, S., & Jose, K. G. (2016). A Study on Factors Impeding Online Buying of Household Items in Bangalore City. Indian Journal of Marketing, 46(4), 7–23. https://doi.org/10.17010/ijom/2016/v46/i4/90526

Issue

Volume 46, Issue 4, April 2016

Section

Articles
Crossref
Scopus
Google Scholar
Europe PMC

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